When you go into business there are a lot of different things that you may find that motivate you in business. There will be the original idea or concept that got you interested in start the business. There will be goals that you set that give you a sense of where you want to take the business. There may even be people around you that are helping you through support, or any number of other means that are part of your motivation.
Although all of these things often create artificial reasons for why you are in business. The original idea is really just something that guides what the business does, or what products it offers. The goals that you set, are a target and will mostly be guided by what the business does and what the expected work load will be. Finally the people around you that may have invested or be offering support otherwise are a guiding part of the business as most people don’t want to let these people down.
All of these things though are not specific to your believes. What you need to look for and be aware of is the specific things that guide what you do. Why you do it. How you do it. The way you make decisions. Essentially what makes you want to be in business, how you actually come to be doing what you are doing.
These guiding principles are something different for just about everyone. Of course there is going to be overlap, just like in appearance of people, everyone is different, but many people share similar features.