The idea of having no fixed office, should not mean that you do not have any contact with your current or potential customers. Even though contact via email, and other electronic means is going often be sufficient, meeting people in person should still be a part of your routine at least for the customers that you can create this connection.
Interacting with your customers is often one of the most important part’s of your business, and one of the parts that makes the difference between repeat customers or not. It can also make the difference between how well you connect with a client, there is a definite difference between an email communication a phone call and a face to face meeting.
Meeting new clients can also be much easier when you make contact in a direct person to person instance. So you may be asking if i do not have an office how do i meet these new clients in person. There are a couple of ways.
- Join local groups – Things like the Chamber of commerce, or Toastmasters, may have people or businesses within your potential target market as members. Attending or joining these sort of groups are ways to meet new potential customers.
- Attend Networking events – These are events purely designed to connect people, so attending these events may again have people that are within you potential market attending as well.
- Tell everyone you meet – When you meet people have a fairly specific definition of what you do ready to share. Don’t drone on to long, but something that gets interest and lets them know what you do, in around 30 seconds, may gain you interest. Just don’t forget your business card.
- Create your own events – It will take work, and require some extra effort, but you can create your own networking event or local business group and create a network of contact not just for yourself, but for the other members or attendees that you get along.
They may be fairly simple idea’s and they may be the same sort of things you have thought about doing, but it really comes down to the pure fact thinking about it, does not solve anything. You need to get out and actually do these things, for them to benefit your business.