The constant challenge of the having no fixed office is where to successfully promote your business to the largest number of people. Depending on the type of business that you operate there may be a couple of different options that you could pursue.
1. Trade shows and Expos – While this is discounted by some as a waste of money there are others that would not miss one of these events for anything. While they are not always a source of a lot of sales they do give you a lot of opportunity to get your name into the market and to get your information to a lot of people. So while they do not necessarily generate fantastic return’s at the time of the event, they can over the long term generate fantastic returns.
One of the things to remember with trade shows and expo’s is to ensure you have a way to get the details of people that you speak to or visit your booth. This enables you to market to these people more in the future, and because they showed interest at the show there is potential that they are going to be prospective customers.
2. Shopping Mall Sales booth – While you may not have a store or an office, there is nothing to stop you from having a temporary one. Many shopping center’s offer very short term leases to set up a small stall in the center which you can sell your products from. Of course this option is better suited to products that are of a retail nature that general consumers are likely to want to buy. However if you are a service business it can be a good way to increase the awareness of the service you provide and also of your business.
3. Markets – Again it depends on your product if this would be a suitable option or not, however with the right product this could be just the place to catch the attention of the customers that you may not normally be able to directly promote you business to. You do need to be aware of limits that are placed on the type of products offered at different markets, but it is always worth taking a look and seeing what potential may be there. It never hurts to try something new, the worst case you could get nothing out of it and have lost a little money. Best case it may be one of the better investments you made.
Three options you could use to better pormote your business in a temporary environment. Consider each option and you may just find something interesting to try.