Just creating a web site is often not really enough to actually get people along to visit the site. While you may find a trickle of people do somehow find your web site and visit it. There are many ways that you can promote your site to greatly improve your chance of having a highly popular site.
For the most part there are both options which will cost money and some that are free. Often the free options do require a little more work however can provide potentially better results. Choosing and deciding which options to use does very much depend upon your product. However at the same time, this will vary for almost every site. So there is a good portion of guess work involved in finding the right promotion method for you.
GOOGLE ADWORDS – Paid for advertising (http://adwords.google.com)
Google Adwords is a service offered by Google which allows you to advertise your site both in Google search results and on the Google Adsense content network. While it is a paid service you have quite a lot of options in how much you pay for a click and how much you want to spend a day. Additionally you get statistics which show you which keywords are the most productive, get the most clicks vs impressions and more. Additionally this can be linked in with Google Analytics.
FACEBOOK PAGES AND ADS – Paid for advertising (http://www.facebook.com/business)
Facebook Ads is a service which is offered by Facebook to enable people to advertise on their site. Being that Facebook is one of the most visited sites on the Internet, then it is easy to see why they would develop their own program to take advantage of the unique potential of their site. In fact is it possible to highly target the ads you place on their site through geographic and demographic targeting of their user base. This can provide unique opportunities to connect specifically with you selected target base.
INTERNET FORUMS – Free Options
There are literally thousands of different forums on the Internet there is probably one if not more options for just about every topic you can think of. A lot just comes down to finding the one that is popular, has on going discussions and a lot of members. While using these forums for the most part is free, promoting your business or web site blatantly is something that is often looked upon as bad manners. So generally the better approach is become part of the community respond where you can offer information and generally interact with the other users. Just make sure to include your web site link in the signature that you can setup. Finally be sure to read the rules on what is and is not allowed in promoting your own site. The extra work can pay off so it is worth at least giving forums a try.
TWITTER – Free Option (http://www.twitter.com)
Twitter is a kind of different concept that has only really picked up a lot of following recently. To best describe it would be to say it is a mix between Instant Messaging (IM) and a forum. The posts are kept short (140 characters) and the conversation for the most part is quite public. However as long as you are connecting to some extent with the other users people will see you as not someone out entirely for self promotion. This means that sharing a link to your own site is not to frowned upon, unless you do it every five minutes and it is the same think and it is of no real value to anyone. However this is also worth checking out just like forums to see what potential there might be for you.
AFFILIATE MARKETING – Paid (Various Options)
This is often a better option for those of you that may have chosen to go with an E-Store, as generally your paying a fee is link to an actual sale being generated for you. This makes this option quite appealing to many online retailers. The actual cost will vary a lot depending upon what sort of incentive you offer for someone to promote your products. However it can be worth the effort in setting up as it can mean you have a larger base of people promoting your site. One good option for setting up an affiliate program is Commission Junction.
It does not really matter which way you choose to promote your new web site. What is the important thing to remember is that you need to keep trying new things, seeing how they work and adjusting your approach accordingly. Additionally you need to ensure that the approach you are taking is cost effective for your business model. There is not a lot of point spending hundreds of dollars marketing your site if you are making no actual income from it.
Promoting your new Web site very good article but i think TWITTER , FACEBOOK PAGES AND ADS are good sources for good organic traffic.
That is to some extent true they are good sources for organic traffic. However depending on what sort of site you are trying to drive traffic to this may be the sort that you want.
On the other hand, no matter what the site you also want to maximize many avenues to generate traffic, be it organic or driven.
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This is quite a up-to-date info. I think I’ll share it on Facebook.
We often encourage our clients to go down the ‘newsworthy’ route, i.e. contacting news sites, magazines, and publishers within the industry and offering to give interviews on related topics, or even provide guest articles. 2 or 3 out of 10 usually say yes and in return you often get really good quality back-links with a bonus package of traffic from those reading the articles.
FANTASTIC!
The topic is quite trendy on the Internet at the moment. What do you pay attention to while choosing what to write about?
After reading through the article, I feel that I really need more information on the topic. Could you suggest some more resources ?
Thanks for the review! I want to say – thank you for this!